Car Selling Portal (CSP) is back after it was removed from Facebook in May, the company announced on Wednesday.
The social media platform said the new app would allow users to “see, sell, and manage car sales across all of the major car retailers in Australia and New Zealand”.
“We want to make it easier to find cars in your local area, as well as provide a simple way to sell and manage them all,” Facebook marketing director Sarah Houghton said.
Ms HoughTON said the app would feature a “real-time vehicle sale dashboard” and would be free to use.
“We will be updating the app with new content over the coming months, and we will have a new and improved home page in the coming weeks,” she said.
“The app is also being developed by the local car dealership community to be a fun and entertaining place to find and sell cars.”CSP was removed after a month-long investigation into its “misleading” advertising, which encouraged users to purchase cars with the help of car sellers.
The company said it had been removed for “misrepresentation of the products” in its ads.
“There are a number of reasons why this has happened, but one of the biggest reasons is that CSP has not been compliant with the Advertising Standards Authority’s guidelines for advertising on social media,” Ms HoughTO said.
She said CSP would be making a formal complaint to Facebook.
“When we are notified of any misrepresentations in our advertising, we will investigate and take appropriate action,” she added.
Topics:internet-culture,advertising,advertising-and-marketing,technology,australiaContact Emily Taylor