Scripts for car selling are getting more and more popular, but the most common are written by a salesperson who doesn’t know a lot about cars.
A car seller’s job is to write scripts that will sell cars and get the car buyer’s attention.
Scripts that use stock images and a simple sales pitch usually won’t get any sales.
So, what makes a script good?
A script needs to be easy to understand.
The script needs at least a few sentences to make sense.
And it needs to fit into the scriptwriter’s workflow, which could be written by one person and sent to a sales rep or salesperson.
“You can have a lot of different things going on at the same time, and a script needs a certain amount of time,” says Chris Gentry, a car sales agent in New York.
“A script is not a short story.
It needs to have some kind of flow.”
The process can be tricky.
Some scriptwriters think a script is too long.
They want to write something that is just as long as their script.
And the length of a script can make the sales pitch less effective.
In other cases, a scriptwriter doesn’t want to waste time on an obvious line.
“If I can get the line, it’ll be great,” says Gentry.
“But if I have to take out a bunch of extra stuff, that’ll be the hardest thing.”
You need to understand the sales process, the salesperson says A good scriptwriter understands the sales environment, and he knows when a sales pitch needs a quick fix.
The salesperson knows when the sales rep is asking for a few extra dollars or if the car has a broken wheel.
A scriptwriter knows when to cut the script and go back to the sales person with the script.
But the script also needs to make clear when a particular line needs to go.
You need the sales representative to know that the sales agent is the boss of the script, not the script writer.
So the script has to be simple and clear.
That way, the script is easy to read, says Genton.
A simple script may be hard to read or read quickly.
The Sales Representative can be annoyed by a script that is too complex or confusing.
Some scripts have long, repetitive passages that can be confusing for salespeople.
But most scripts will be very clear and understandable, says Scott Aiken, a sales representative in New Hampshire.
If you want a sales copy, a simple script is the way to go, he says.
“It’s a very effective way to get a sales person to take a page from your script book,” he says, because a script writer will know when a pitch needs to change or a sales team needs to step in.
“They’re going to understand it.
And you don’t have to reinvent the wheel.”
How to get more sales, faster The sales reps and salespeople have different ideas of what makes an effective sales script.
If the script reads like a book of business cards, they will probably take a chance on that.
If a script reads as a letter of intent, they may use that.
The more specific the pitch, the better, says John Aiken of Aiken Sales and Marketing.
But in general, scripts should be simple, readable, and straightforward.
The only way to make a script better is to make sure the sales reps have the right information.
Here’s how: The Salesperson needs to know what the sales team wants, and the sales manager needs to understand that, too.
If they’re not sure, they can ask the sales executive, who can be confused about how to get the information.
They can then give the sales staff the script or the sales professional.
That’s when they can use the script to explain what the Sales Representative wants.
“This script is going to be an asset for them in the long run,” says Aiken.
“We’re selling to people who want to buy a car, so this is going have a positive impact on their buying decision.
And that’s a lot better than writing a pitch that’s very vague.”
Sales professionals have different expectations.
For example, they want a script to be as easy to follow as possible.
So a sales executive could ask the script author to write a short script, which is easier to follow.
And they might ask the writer to write more than one script for the sales organization.
If someone is writing more than a few scripts, they might want a quick pitch, says Aiki.
The person who needs the script the most is the sales engineer.
“The sales team will want to see a short, concise script,” says John Clements, a senior sales representative for a major auto dealership.
So you need to have a script in your hands right away.
A good sales script will help a sales professional know what they need to do to get their sales team to buy their car. And